The Solution
Led a team of experts, including a technical copywriter, multiple roles, video animation agency and more. We crafted a visually captivating video that used narrative and motion design to:
Visually decode the complex process of consolidating AppSec alerts.
Showcase how Fusion helps teams make sense of overwhelming data.
Build a powerful storytelling tool that worked both audibly and silently.
The Results
The final video successfully communicated the intricate functionality of Checkmarx Fusion, creating a powerful engagement tool for the sales team:
1
Streamlined communication of a complex software feature at high-traffic conferences.
2
Empowered the sales team with a tool that works in diverse environments (silent or with sound).
3
Successfully aligned a diverse team of technical and creative experts to deliver a single, compelling vision.
Simplifying AppSec with a Visual Storytelling Strategy for Checkmarx
Checkmarx
The Challenge
Checkmarx Fusion, a core component of the Checkmarx One™ platform, helps developers and security teams prioritize thousands of AppSec scan results. The challenge was to communicate this complex functionality in a clear, engaging way that would stand out at busy conferences, both with and without sound. They needed a partner to lead the creative vision and production.