The Solution
AVIKYO, as Creative Director, led a collaborative effort with a technical copywriter, video and motion designer, and a video animation agency. We created a visually stunning video that distilled the software's intricacies into an artistic narrative. The video was designed to:
Use animation and motion design to create a visual voyage inside a computer.
Convey the software's meaning and innovation without relying solely on a spoken script.
Resonate in diverse conference settings, whether with a full sound mix or as a silent visual loop.
The Results
The project successfully married artistic expression with technological prowess:
1
Produced a captivating video that transformed a technical concept into an artistic narrative.
2
Redefined how supply chain security is communicated, making it more accessible and engaging.
3
Created a powerful engagement tool that works in various conference settings, capturing the audience's attention.
Unveiling Groundbreaking Software with a Visual Masterpiece for Checkmarx
Checkmarx
The Challenge
Checkmarx needed a way to visually communicate a new, complex open source supply chain security product to a technically-savvy audience. The challenge was to go beyond a simple product demo and create a visually evocative "masterpiece" that would not only explain the software's function but also capture the innovative spirit of the company.