The Solution
AVIKYO collaborated with NRF to design impactful typographic office signage as a key part of their brand launch. We used their new brand story language and motivational statistics to create a series of visual messages throughout the office space. This strategic use of design was intended to:
Physically embody the new brand story within the NRF workplace.
Serve as a constant guide for employees, reinforcing what the organization stands for and how it achieves its goals.
Cultivate a shared sense of purpose and empower the team to become ambassadors of the new narrative.
The Results
The office transformation successfully turned the NRF's physical space into a living representation of its new brand story.
1
Created an immersive environment that made the new brand story tangible and memorable for all employees.
2
Uplifted company culture by fostering a shared understanding and excitement around the new narrative.
3
Effectively launched the new brand story internally, providing a foundation for consistent external communication.
Launching a New Brand Story with Impactful Office Signage for NRF
National Retail Federation (NRF)
The Challenge
The National Retail Federation was launching a new brand story to unify its messaging and guide its next century of work. They needed a strategic way to introduce this narrative to their internal team leadership, employees, and ambassadors to ensure it was understood and embraced. The challenge was to go beyond a simple memo and make the brand story tangible and inspiring.