The Solution
AVIKYO partnered as the Creative Director to guide the entire creative and strategic vision for the event. We developed a comprehensive branding and production plan that blended purpose, mission, and celebration. This included:
Developing a new visual identity and theme for the event.
Crafting an immersive attendee experience from invitation to on-site production.
Executing every facet of the event to ensure a seamless and impactful experience.
The Results
The redesigned NRF Foundation Honors was a resounding success, setting a new standard for the event and achieving key business outcomes:
1
Raised over $3 million to support the NRF Foundation’s initiatives, including scholarships and educational programs.
2
Elevated the event into a seamless, high-impact experience that honored top retail leaders and inspired attendees.
3
Established the Honors as a symbol of unity and innovation within the retail industry.
Reimagining the NRF Foundation Honors to Raise Over $3 Million for Scholarships
NRF Foundation
The Challenge
The NRF Foundation needed to elevate its annual Honors event into a premium, purpose-driven experience that resonated with retail leaders and highlighted its philanthropic mission. The goal was to go beyond a traditional fundraiser and create an immersive, branded evening that celebrated industry excellence and maximized fundraising efforts for student scholarships.