The Solution
As part of a multi-agency collaboration, AVIKYO brought this ambitious vision to life by helping to design a colossal, interactive infographic map that became the centerpiece of the expo floor. This touchpoint for discovery was designed to:
Monumental Scale: Immerse attendees in the vast scope of the retail industry across the nation.
Interactive Engagement: Invite visitors to delve into specific regions, learn about retail trends, and contribute their own insights.
Seamless Collaboration: Partner with multiple agencies to ensure a unified and unforgettable experience that left a lasting impression.
The Results
The interactive map successfully turned a campaign concept into an immersive, real-world experience:
1
Created an immersive environment that captivated attendees on a monumental scale.
2
Ignited curiosity and inspired connections among industry leaders and expo visitors.
3
Transformed a static campaign into an interactive showstopper that became a central feature of the expo.
Igniting Curiosity at an Expo with a Monumental, Interactive Infographic
National Retail Federation
The Challenge
The NRF needed a way to bring its "Retail Across America" campaign to life in a tangible, impactful way for expo attendees. The challenge was to go beyond a static display and create a monumental, interactive experience that would not only showcase the vibrant retail landscape but also engage visitors and inspire connections. This ambitious vision required a seamless, multi-agency collaboration to execute.